Brand & identity
The right to use the St. Martin Pharmacia name, logo and defined elements of its visual identity within the agreed scope.
ST. MARTIN PHARMACIA · LICENSING & PARTNERSHIPS
An authored concept.
Designed as a whole.
Available under licence.
St. Martin Pharmacia is a complete retail and curatorial concept bringing together health, beauty, perfumery, history, art and a carefully selected world of brands.
THE CONCEPT
One world. Defined by every detail.
St. Martin Pharmacia was created as an original authored concept in which the name, identity, interior, product portfolio, communication, merchandising and customer experience were designed as one interconnected whole.
The value of the concept lies precisely in the relationship between its individual layers – from its architectural and visual language to the selection of products, brands and suppliers and the way they are presented to the customer.
A new partner is therefore offered more than a name or the appearance of a store. The partnership provides a complete system through which an authentic St. Martin Pharmacia can be created in a new location.
A PROVEN CONCEPT
A concept that attracted attention.
In 2023, St. Martin Pharmacia was awarded 2nd place in the nationwide VISA Slovak Top Shop competition, recognising exceptional physical retail stores and customer experience.
Following the presentation of the concept within the competition, we also received concrete interest in adapting it for the Czech market.
This confirmed the potential of the St. Martin Pharmacia world to extend beyond its original location while preserving its identity, quality and creative direction.
VISA SLOVAK TOP SHOP · 2ND PLACE · 2023
EUROPE & SELECTED LOCATIONS
St. Martin Pharmacia in your city.
For selected partners, we are opening the opportunity to create a new St. Martin Pharmacia location through an individually agreed licence or a broader franchise partnership.
Every location is considered individually with regard to the city, character of the premises, local market, distribution possibilities and the potential for a long-term partnership.
The aim is not to create a network of identical stores. The aim is to develop one recognisable world in locations where it has a natural cultural and commercial context.
THE LICENCE
What the partnership may include
Spatial concept
An individual design and adaptation of the authored concept for a specific space, its architecture and location.
Product curation
Development of a product mix aligned with the philosophy of St. Martin Pharmacia and the character of the local market.
Brands & suppliers
Connection to a curated portfolio of brands, products and selected supplier partners.
Brand availability remains subject to individual approval and the distribution conditions of each partner.
Retail know-how
Merchandising, categorisation, customer journey, product presentation and principles for working with the brand.
Launch & creative direction
Creative support during the development and opening of the location, visual communication and the continued evolution of the concept.
EXCLUSIVE PARTNERSHIPS
Curated brands are part of the St. Martin Pharmacia world.
One of the most important elements of the concept is its carefully developed product and supplier portfolio.
A partnership may include access to selected product lines, introductions to suppliers and support in creating an assortment aligned with the philosophy of St. Martin Pharmacia.
The selection is always adapted to the individual market and remains subject to availability, distribution rights and approval by the respective brands.
BESPOKE PROJECT
No two St. Martin Pharmacia locations need to look the same.
Licensing does not mean mechanically reproducing the original space. Each new location is conceived as an interpretation of the same world for a different building, city and clientele.
The DNA of the brand, its aesthetic language, curatorial approach and customer experience standards remain consistent.
The interior, materials, layout and individual details are designed specifically for each space – just as they were for the original St. Martin Pharmacia project.
“It is not an interior that can simply be reproduced. It is a brand, a system and a way of thinking about retail.”
AUTHORSHIP & LICENSING
The concept is not available for unrestricted commercial use.
The St. Martin Pharmacia name, original concept, visual and spatial language, creative materials, curatorial structure, presentation system and related know-how represent a body of authored, brand-related and commercially valuable elements.
Their use by a third party may only be possible within the scope of the relevant rights and subject to the necessary consent, licence or other contractual authorisation.
Previous or current unauthorised use does not in itself establish a licence, partnership or right to continue using protected elements of the concept.
Where such use has already occurred, any continued use, licensing conditions and potential settlement relating to previous use are considered separately according to the circumstances of the individual case.
MORE ABOUT AUTHORSHIP →PARTNERSHIP
We are looking for partners, not simply locations.
St. Martin Pharmacia should only grow where there is respect for its origin, philosophy and the long-term development of the brand’s value.
The scope of the licence, territory, potential exclusivity, investment, project services and other commercial conditions are agreed individually for each project.
LICENSING & PARTNERSHIPS ACROSS EUROPE